With a vision to set a benchmark and an example for the advertising industry, eg. communications was started by Praveen Kumar Gupta in 1998, who has an extensive experience of more than 32 years in the field of advertising and print media. Consistent hard-work, dedication and quality service made eg. communications as an advertising agency, with a sizeable share in print and electronic media in the very year of its operation. The company obtained accreditation from Indian Newspaper Society (INS) in a record time of just 1 year.