Bharat and Reshma Grover (HOLLY WOOD TRENDS) forayed into the fashion industry many years ago with their formal wear collection for men with the sole objective of bringing about a revolutionary change in men’s wedding wear. One of the major factors that got them going were the Indian weddings which were becoming very glamorous, but some how the bride in all her adorned glory always seemed to steal the lime light. The grooms were always in the staple light coloured sherwani which did not do much to enhance his personality on this most special day. Such factors got them into creating garments for the groom which were interesting, unique, aesthetic and gave a whole new meaning to their personality. In recent years, they also launched their women’s wear collection, which too is a huge success now.